Instagram Unified Integration is now available in Labs, allowing businesses to connect Instagram accounts directly without requiring a connected Facebook Page. This enhancement provides greater flexibility in how Instagram accounts are connected and managed while enabling future Instagram-native capabilities that will only be supported through the direct connection flow.
What's New?
- Dedicated Instagram integration card under Settings → Integrations
- Centralized view of all connected Instagram accounts
- Support for both:
- Direct Instagram connections
- Facebook Page-based Instagram connections
- Messaging & Automations toggle for account-level control
Supported Capabilities
- Sync Instagram Direct conversations into CRM
- Create and manage contacts from Instagram conversations
- Trigger workflows and automations on Instagram interactions
- Manage Instagram conversations alongside other messaging channels
P.S. Available Under, Labs → Instagram Direct Integration, After enabling the Labs feature: Settings → Integrations → Instagram
Important Notes
- Facebook Page-based Instagram connections will continue to function as expected.
- Enabling direct connection will auto disable toggle for page based Instagram connections.
- Instagram accounts connected through a Facebook Page cannot be disconnected independently. The associated Facebook Page must be disconnected first.
- Existing workflows and automations will continue to work if the same Instagram account is switched between connection methods.
- Disabling the Messaging & Automations toggle will stop both Instagram messaging and automation functionality for that account.
- Direct Instagram connection support would be required for certain upcoming Instagram-native features. (DM to followers, Poll replies etc.)
- Any account connected on integration will also get connected on Social Planner & vice-versa as both products use the same Meta app.
Why This Matters
- Instagram is one of the most important communication and lead-generation channels for businesses. Direct Instagram integration provides:
- Greater flexibility in account connection and management
- Improved visibility into connected Instagram accounts
- A streamlined setup experience without Facebook Page dependencies
- Support for upcoming features such as Follow-to-DM and Poll Reply automations
- A stronger foundation for future Instagram messaging and automation capabilities
- This enhancement supports future enhancements & beta functionalities from Meta.
Next Step:
To support DM to follower capability once Meta releases it.
Preview:
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